Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
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DEC 2007

McD's Newest Ad Platform: Report Cards†

Not Surprisingly, Watchdogs Give Fast-Feeder's Play Failing Marks

Advertising Age, December 6, 2007 — McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.

The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card's cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that's less than 2 cents per impression.

Category: Marketing Strategy
Tags: McDonalds, Marketing Tactic, Marketing to kids

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