Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
DEC 2007

Word of Mouth for the Masse

"What do YOU think?"

eMarketer, December 5, 2007 — Word of mouth is not limited to cutting-edge influential consumers. The majority of consumers give and get perspective on purchases, according to Forrester Research's "NACTAS Benchmark Survey." Six in 10 US consumers surveyed said they shared product advice with family and friends.

Category: Marketing Strategy
Tag: WOM

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