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DEC 2007

You Will Control 25% of Entertainment by 2012

MobileCrunch, December 5, 2007 — Nokia’s latest study, ‘A Glimpse of the Next Episode’, predicts that within five years a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups. Trend-setting consumers from 17 countries were asked about their digital behaviors and lifestyles. Nokia also used information gathered from its 900 million customers and views of leading industry figures to reach the conclusion that you will control 25% of the world’s entertainment by 2012.

Category: New Media Marketing
Tags: Nokia, CGM - Consumer Generated Media

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