Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
DEC 2007

CMOs Must Bring Customer Focus Back to Digital Goals†

Priorities: Technology's Influence Can't Trump Marketing's in Expanding Internet Strategy

Advertising Age, December 5, 2007 — The CMO needs to take control of the corporate internet strategy. Why? To ensure that new technologies initiate and enhance customer relationships. This is going to require the CMO to argue that a major barrier to internet development is the dominant influence of technology over marketing. But it's crucial for company and brand survival.

Categories: New Media Marketing, Brand Strategy
Tags: Digital media, Online Marketing

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