Optimize Me: A Reporter's Journey into the World of SEO and SEM†

MySpace, Squidoo, Twitter Help Juice Matthew Creamer's Online Presence

Advertising Age, December 3, 2007 — As with many stories about the internet, this one begins with porn.

Deep into an October drinking session with the management team at Reprise Media — a firm you might not have heard of but one that works for huge corporations such as Microsoft and recently sold for a huge bundle of cash — we came to a favorite subject of theirs: what happens when corporations, even those who spend hundreds of millions of dollars a year to craft their brand images, ignore their profiles on search engines.