Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
DEC 2007

Ad Spend to Grow 6.7% in ‘08, Internet to Overtake Radio in ‘08 & Mags in ‘10

Marketing Charts, December 3, 2007 — Ad spending worldwide will near $486 billion in 2008, or 6.7% more than in 2007, while ad spend in North America will total $195 billion, up 4.1%, according to a ZenithOptimedia forecast, writes AdAge. Meanwhile, internet advertising is poised to reach three major milestones in the next three years, according to the forecast.

Category: Marketing Strategy
Tags: Advertising, Trends

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article