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DEC 2007

Silly Brand Names Get Serious Attention†

Brandweek, December 3, 2007 — Wakoopa, Squidoo, Woomp. Renkoo, Eskwela, Zillow, Wega, Wii.

It sounds like an invented children's language or even a magic spell, but the fact is these words are becoming part of the everyday lexicon—for some, at least. They’re brand names that don’t mean anything, well, at first glance.

Category: Brand Strategy
Tag: Naming

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