Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
  • more factoids ›
DEC 2005

marketing a real simple lifestyle†

Advertising Age, December 5, 2005 — In just five years Real Simple has gone from a much-doubted startup to one of Time Inc.'s most profitable titles, but now it's attempting a bigger leap: from magazine to multifaceted brand and marketer of home products.

Category: Marketing Strategy
Tags: Real Simple, Brand Extensions

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article