Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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NOV 2007

The high-stakes fight for your friends

Facebook thinks it has found a way to sell ads on its network. Google is readying a counterattack. Their fight may determine advertising's future

FORTUNE, November 26, 2007 — Let's try an experiment. Like most people these days, you've probably spent too much time in front of your computer today. So, quick — name three brands you saw in online display ads within the past 24 hours.

Too hard? Then try this: Name three you saw in the past week, or month, or six months. Can't do it? You've just put your finger on the biggest problem facing the emerging digital-advertising industry

Category: New Media Marketing
Tags: Facebook, Online Marketing, Social Networking

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