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NOV 2007

Threadless: From Clicks to Bricks

The T-shirt e-tailer thinks its snarky style will work offline, too

BusinessWeek, November 26, 2007 — On a busy strip of commerce on Chicago's North Side, the new Threadless T-shirt store is crowded with sporty young women in yoga pants and flip-flops, laughing as they take in the snarky slogans. The most popular shirt right now is a clever number in brown cotton that reads: "Haikus are easy/But sometimes they don't make sense/Refrigerator."

Category: Brand Strategy
Tags: E-Commerce, Online Marketing

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