Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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NOV 2007

Where E-Commerce Meets Chat, Social Retailing Gains Traction†

Users Focused on Shopping Could Be Marketers' Dream, But Transparency Pitfalls Loom

Wall Street Journal, November 27, 2007 — As more consumers turn to "social-shopping" sites, advertisers from Nike to American Express are targeting them with new holiday ad campaigns. Sites such as Kaboodle, ShopStyle.com and ThisNext are a blend of social networking and e-commerce. They offer product recommendations — some from the staff of the sites, some from random users — and let shoppers create wish lists, comment on items and prices, post photos and make purchases. Marketing executives say the sites are attractive because visitors tend to be focused on shopping rather than just browsing.

Category: New Media Marketing
Tag: social media

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