Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JUN 2007

Brand Portfolio and Brand Architecture in Single Brand Companies

Prophet, June 27, 2007 — In this article, Sarah Essex of Prophet discusses how single-brand companies can utilize brand portfolio and architecture to maximize business results.

Category: Brand Strategy
Tags: IBM, Prophet, RBS, Unilever, Brand Architecture & Portfolio

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