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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
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SEP 2007

The CMO Challenge: Exiting the Comfort Zone

Prophet, September 3, 2007 — In this article, Prophet Chairman and CEO Michael Dunn argues that in order to be effective, marketers need to up their game, take on the new media, and be prepared to be adventurous, extending their influence over many of the critical business growth drivers.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Prophet, Empowered CMO, marketing effectiveness, New Media

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