CPG Starts Thinking Outside the Box

Virtual shelves, real customers.

eMarketer, November 26, 2007 — After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online. This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG advertising online will hit $1.8 billion, for a compound annual growth rate of 20.9%.