Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
NOV 2007

CPG Starts Thinking Outside the Box

Virtual shelves, real customers.

eMarketer, November 26, 2007 — After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online. This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG advertising online will hit $1.8 billion, for a compound annual growth rate of 20.9%.

Category: New Media Marketing
Tag: Online Marketing

Related Factoid

CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006; by 2011, it will hit $1.8 billion, for a compound annual growth rate of 20.9% - eMarketer

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