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NOV 2007

Taglines Lose Their Starring Role in Ads†

Brandweek, November 26, 2007 — Not long ago, every ad had a tagline that stuck with the consumer after the message was delivered. But that former rule may no longer be the norm. Consider: Christmas is coming and that must mean it’s time to go jewelry shopping because, after all, “every kiss begins with Kay.”

Category: Brand Strategy
Tag: Advertising

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