Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
NOV 2007

Lights! Camera! Sales!†

How to use video to expand your business in a YouTube world

Wall Street Journal, November 26, 2007 — Online video has become a daily fix for millions of people. Now entrepreneurs are starting to cash in on that obsession. Consider Valentina Trevino. The 29-year-old Chicago artist and filmmaker regularly posts videos on YouTube, showing how she created a painting and what it means to her — and musing quirkily on a host of matters. In one clip, she ruminates about the strange connection between the ballerinas in Edgar Degas's art and Britney Spears's custody battles.

Category: New Media Marketing
Tags: Blendtec, Online Marketing, Video

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