Dove Viral Draws Heat From Critics†

Bloggers, Others: How Can Marketer of Axe Attack the Beauty Industry's Ad Values?

Advertising Age, November 26, 2007 — When you unleash an "Onslaught" on YouTube, watch out for the counterattack.

Dove's viral video attack on beauty advertising has produced a surprisingly strong and enduring blowback against Unilever from activists, newspaper op-ed writers, bloggers and videographers who see it as hypocritical coming from the same company that markets Axe.