Senior Marketers Go for Godin, Have Had Their Fill of Long Tail†

Anderson Survey Shows Which Concepts, People Resonate With Elite Execs

Advertising Age, November 26, 2007 — "Buy American" and "Long Tail" are just so last year; marketers are all about good old-fashioned customer satisfaction and retention.

That's according to an elite group of marketing executives, members of the Marketing Executives Networking Group, recently surveyed by Anderson Analytics.