Marketing Factoids

  • less than 5% of social media users regularly turn to these social networks for "guidance on purchase decisions" in any of nine product and/or service categories - Knowledge Networks source ›
  • According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom. source ›
  • Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." source ›
  • more factoids ›
NOV 2007

Senior Marketers Go for Godin, Have Had Their Fill of Long Tail†

Anderson Survey Shows Which Concepts, People Resonate With Elite Execs

Advertising Age, November 26, 2007 — "Buy American" and "Long Tail" are just so last year; marketers are all about good old-fashioned customer satisfaction and retention.

That's according to an elite group of marketing executives, members of the Marketing Executives Networking Group, recently surveyed by Anderson Analytics.

Category: Marketing Strategy
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