Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
NOV 2007

Millennials: Clued in or Clueless?†

Failing Grade: The 10 Things College Students Don't Know About Marketing

Advertising Age, November 19, 2007 — Marketers are fascinated by Gen Y's youngest cohort, the Millennials — and with good reason: They are an important market today and will become even more important as they graduate, start jobs, marry and establish households.

Category: Marketing Strategy
Tag: Youth Marketing

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