Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
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NOV 2007

A Web Site for Pet Lovers, and Marketers Who Love Them

New York Times, November 19, 2007 — KNOWING that you can never underestimate people’s love for their cats and dogs, NBC Universal and Procter & Gamble have set up a Web portal that looks something like a Yahoo or AOL for pet owners, with a bit of Facebook and MySpace thrown in.

Category: Marketing Strategy
Tags: NBC, P&G, Online Marketing

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