Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
NOV 2007

Service, Convenience Create Loyalty Leaders Like Google

MediaPost Publications, November 19, 2007 — RISING GASOLINE PRICES, THE NEED for speed, and convenience are cited as driving consumers' loyalty to Internet companies and online catalogues. Google is, in fact, the No. 1 brand in the 10th annual Brand Keys Loyalty Leaders List, compiled by the New York-based marketing consultancy.

Category: Brand Strategy
Tag: Loyalty Programs

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