Disney Reaches to the Crib to Extend Princess Magic†

Wall Street Journal, November 19, 2007 — At the recently opened Bibbidi Bobbidi Boutique at Cinderella's castle in Walt Disney World, hordes of young girls in ball gowns jostle every day to get their hair coiffed, their nails painted and their faces plastered with make-up to imitate their favorite princess. It's an image that's become classic of the Walt Disney Co. Princess revolution. What started out in 2001 as a few princess outfits became an overnight sensation as Disney enchanted 3- to 6-year-old girls throughout America with everything from princess comforters and princess backpacks to princess-emblazoned sneakers. Smartly-packaged releases of classic princess movies have helped bring girls back for more each year.