Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
NOV 2007

Mini-Branded Eatery Is a Big Deal in Paris†

Restaurant Named After BMW Model Wins Over Upscale Diners by Finding Unique Location and Limiting References to the Car

Advertising Age, November 19, 2007 — Once you accept that star chefs are brands in their own right, it follows that many of the best restaurants in Paris are heavily branded. Gourmets flock to establishments such as Guy Savoy, La Table de Joël Robuchon, Alain Ducasse au Plaza Athénée and Senderens (named after another Alain)...But an upscale restaurant named after an automobile?

Category: Marketing Strategy
Tags: BMW, Mini, Brand Extensions

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