Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
NOV 2007

Bringing design to blue chips

Tim Brown, CEO, IDEO

FORTUNE, November 12, 2007 — Design firm IDEO may be small by Fortune 500 standards, but its impact is huge. The legendary Palo Alto consultancy has worked on thousands of projects for clients like Nokia (Charts), P&G (Charts, Fortune 500), and Whirlpool (Charts, Fortune 500); IDEO's team of MBAs, engineers, and designers has helped companies create products from the first Apple mouse to the Palm V to Crest's first standup tube of toothpaste.

Category: Innovation
Tags: Ideo, Design

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article