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NOV 2007

Consumers Would Partner with Brands for Social Change, Environment

Marketing Charts, November 16, 2007 — Some 85% of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place, and over half (55%) would help a brand “promote” a product if a good cause were behind it, according to a nine-country survey of consumers.

Category: Brand Strategy
Tag: CSR-Corporate Social Responsibility

Related Factoid

85% of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place - Edelman

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