Grow More Comfortable with Web 2.0 Tools

KenRadio, November 14, 2007 — More than 36% of Web users “highly trust” the information they receive from friends and acquaintances in their online social networks, according to a new social internet survey by Faves.com. The number jumps to 90% when including those that “moderately trust” their social network contacts. In contrast, just 4% highly trust content/opinions from vendors or advertisers, 4% highly trust comments on blogs or forums, and 3% highly trust news communities such as Digg or Reddit. The same survey found that 34% of respondents visit a social-networking site at least weekly.