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NOV 2007

Product Placement Finds Its Way Into High-End Hotels†

Brandweek, November 12, 2007 — Now appearing at an inn near you: product placement. Brands like Sony and Restoration Hardware have negotiated deals that will seed their products in high-end hotel rooms. This low-tech approach not only allows hotel guests to sample products like a Sony PlayStation3, they can also buy them, and frequently at a discount.

Category: Brand Strategy
Tags: Restoration Hardware, Sony, Product Placement

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