Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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NOV 2007

Online Ads Nip at Traditional Media

The Trad Four are treading water.

eMarketer, November 13, 2007 — Internet advertising contributes more to total media spending every year. According to eMarketer projections, that share will reach 7.4% in 2007, more than one in 10 dollars in 2009 and at least 13.3% by the end of 2011.

Category: New Media Marketing
Tags: Advertising, Online Marketing

Related Factoid

Internet advertising will reach 7.4% in 2007, more than one in 10 dollars in 2009 and at least 13.3% by the end of 2011 - eMarketer

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