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  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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NOV 2007

Private Label Is Growing But When Will It Take Off?

MediaPost Publications, November 13, 2007 — PRIVATE LABEL IS GROWING, BUT how fast? In-house brands like Safeway's "O Organics" and Target's "Archer Farms," are retailer extensions competing with traditional consumer packaged goods brands. Private-label products are a big part of the European market, and have made inroads in the U.S. in recent years.

Category: Brand Strategy
Tag: Private Label

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