Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
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NOV 2007

You can handle the web without an adviser†

Financial Times, November 12, 2007 — I chuckled over recent statements from the public relations industry about how important the internet had become to their business. “Think of the blogosphere as one enormous focus group,” Katie Delahaye Paine wrote in a paper published by the US Institute for Public Relations.

Category: New Media Marketing
Tag: Blogs

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