Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
NOV 2007

IBM: ‘End of Advertising as We Know It’

Marketing Charts, November 12, 2007 — Consumers are more in control than ever and savvier about filtering marketing messages, according to a report partly based on an IBM survey of digital media and entertainment habits. The IBM Global Business Services report, “The End of Advertising as We Know It,” forecasts greater disruption for the advertising industry in the next 5 years than in the previous 50.

Category: New Media Marketing
Tags: IBM, Advertising

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