Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
NOV 2007

Art & Commerce: 3rd Time's a Trend†

Adweek, November 5, 2007 — Spotting trends is big business. Spotting trends when they're right on the cusp is bigger business still. The trick is to be first to market when there's a big enough market to matter. Hitting this moving target gets harder every year as consumer needs evolve at an ever-accelerating pace and the technological tools for spreading trends makes them ever more contagious.

Category: Innovation
Tag: Trends

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