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NOV 2007

At P&G, 'Product Experience' Drives Performance†

Adweek, November 5, 2007 — This September, Procter & Gamble announced that its Gain detergent had joined the sales ranks of the company's billion-dollar brands. Playing an integral part in that growth: the February 2006 launch of Gain Joyful Expressions, a line extension that has distinctly curvy shapes and an assortment of bright colors (in addition to long-lingering scents like Apple Mango Tango, Mandarin Lime Fusion and Gardenia Delight).

Category: Brand Strategy
Tags: P&G, Design Thinking, Packaging

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