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NOV 2007

Lincoln Has New Celeb Endorser: Common†

Rapper Replaces Magic Johnson as Brand Eyes Younger Consumers

Advertising Age, November 13, 2007 — DETROIT (AdAge.com) — Goodbye, Magic Johnson. Hello Common.

Ford says Grammy winner Common appeals to consumers in their late 20s to mid 30s.

Lincoln has ended its three-year relationship with NBA-star-turned entrepreneur and teamed with hip-hop artist Common to reach African Americans. In a deal announced at the Los Angeles Auto Show, Ford Motor Co. said the celeb will mainly plug the Lincoln Navigator luxury SUV in ads across a variety of media, at events and online.

Category: Brand Strategy
Tags: Lincoln, Advertising, Spokespeople

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