Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
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NOV 2007

Marketers Threaten To Put Majority Of Budget Online

MediaPost Publications, November 13, 2007 — BIG-NAME BRAND MARKETERS ARE FED up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to Nick Brien, worldwide CEO of Universal McCann.

"If this happens for another year, significant clients will want to walk," Brien said at an Interactive Advertising Bureau conference on Monday in reference to a general climate of discontent due to increasing viewer fragmentation, disruptive technologies, and the resulting decrease in ROI.

Without naming any specific clients, Brien added they are "just waiting to increase their online spend to 50% or 60% [of their total budgets]."

Category: New Media Marketing
Tags: Digital media, Online Marketing

Related Factoid

According to eMarketer projections, Web advertising as a share of total ad spend will reach 7.4% this year, more than 10% by 2009, and at least 13.3% by the end of 2011.

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