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NOV 2007

Microsoft and GE: not old & in the way

The annual Breakaway Brands survey of brand momentum has these two lumbering giants in the top ten

FORTUNE, November 12, 2007 — Big blue-chip companies like General Electric and Microsoft do many things well, but showing up on lists of the hottest brands is typically not one of them. Yet these two lumbering giants both made their way onto brand consultancy Landor Associates' annual Breakaway Brands ranking - a comprehensive survey that measures consumer sizzle over a three-year period

Category: Brand Strategy
Tags: GE, Microsoft

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