Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
NOV 2007

What's That Hot Web Property Worth? Use the BPBPPPAR Metric†

Now You, Too, Can Blindly Guesstimate the Value of Blogs, Social Networks and Floppy-Haired Comedians

Advertising Age, November 5, 2007 — I won't bury the lede: By my reckoning, using my proprietary new-media-valuation formula, I have determined that Andy Samberg is worth $342 million.

Category: Marketing Effectiveness
Tags: NBC, SNL, Blogs, marketing effectiveness

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