What's That Hot Web Property Worth? Use the BPBPPPAR Metric†

Now You, Too, Can Blindly Guesstimate the Value of Blogs, Social Networks and Floppy-Haired Comedians

Advertising Age, November 5, 2007 — I won't bury the lede: By my reckoning, using my proprietary new-media-valuation formula, I have determined that Andy Samberg is worth $342 million.