Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
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NOV 2007

Brady and Manning Meet in Battle of the Brands

As their undefeated teams face each other in Indianapolis, the Colts’ Peyton Manning and the Patriots’ Tom Brady are showing the type of men they are on Madison Avenue.

New York Times, November 4, 2007 — They are manly, for what is a quarterback but football’s macho lead actor?

And as their undefeated teams face each other in Indianapolis, the Colts’ Peyton Manning and the Patriots’ Tom Brady are showing the type of men they are on Madison Avenue.

Categories: Brand Strategy, Marketing Strategy
Tag: Celebrity Endorser

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