Spending on Conversational Marketing

KenRadio, November 1, 2007 — Spending on social media and conversational marketing will outpace that of traditional marketing by 2012. Marketers must do to become a part of the dialogue and how to leverage conversations in ways that benefit businesses, brands and lives, according to a study by TWI Surveys. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing.