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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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NOV 2007

Spending on Conversational Marketing

KenRadio, November 1, 2007 — Spending on social media and conversational marketing will outpace that of traditional marketing by 2012. Marketers must do to become a part of the dialogue and how to leverage conversations in ways that benefit businesses, brands and lives, according to a study by TWI Surveys. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing.

Category: New Media Marketing
Tags: Media Mix, social media

Related Factoid

57% project that in five years they will spending more on conversational marketing than traditional marketing

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