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NOV 2007

Clorox: Bleach, Charcoal and ... Burt's Bees†

Company Pays $950 Million for Leading Natural Personal-Care Brand

Advertising Age, November 1, 2007 — Try this on for size: "Burt's Bees, a division of Clorox Co."

In a high-priced and highly unexpected deal, the maker of Clorox bleach, Kingsford charcoal and Brita water filters has added the leading natural personal-care brand to its portfolio in a $950 million cash acquisition.

Category: Brand Strategy
Tags: Burt's Bees, Clorox, M&A

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