Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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OCT 2007

The Ins and Outs of Brand Reinvention

Women's Wear Daily, October 30, 2007 — For some mature brands, reinvention is the only source of survival. For others, it's an impossibility that no amount of financial resources and design talent can accomplish. Companies such as Burberry, Coach, Gucci, Lacoste, Dior, Diane von Furstenberg, Guess and J. Crew are textbook cases of brands that have reinvented themselves and enjoyed tremendous success in a second life.

Category: Innovation
Tag: Revitalization

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