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OCT 2007

Where Designers Rule

Electronics maker Bang & Olufsen doesn't ask shoppers what they want. Its faith is in its design gurus

BusinessWeek, October 29, 2007 — Torsten Valeur, one of Bang & Olufsen's top designers, sits in a windowless room in Gumi, South Korea, staring dumbfounded at a group of Samsung Electronics engineers and thinks, "Oh, s---." Valeur is designing a new high-end cell phone for B&O, the Danish company known for its cutting-edge consumer electronics, and Samsung, a partner providing mobile-phone technology.

Category: Innovation
Tags: Bang & Olufsen, Design

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