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OCT 2007

Hulu Readies Online TV, Dodging Jabs

Hulu, created by NBC and Fox to bring free television to the Web, plans to begin sending videos to its partners, Microsoft, AOL, MySpace, Yahoo and Comcast

New York Times, October 29, 2007 — Hulu is the new-media creation of two old-media rivals, NBC, which is owned by General Electric, and Fox, owned by the News Corporation. Since March, when the broadcasters announced their joint effort to bring free, ad-supported television shows to the Web, critics have pounced, predicting the venture would be doomed by diverging agendas, technical challenges and an all-powerful enemy: YouTube.

Category: Marketing

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