Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
OCT 2007

Mobile Marked by Promise, Problems

Majority of users still deleting ads.

eMarketer, October 25, 2007 — Average mobile marketing campaign prices have increased tenfold since 2005, according to mobile ad software vendor Third Screen Media, as cited in an Advertising Age article. Third Screen also said that the average age of mobile Web users was over 30. The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets.

Category: New Media Marketing
Tags: Advertising, Mobile

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