Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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OCT 2007

In Foray Into TV, Google Is to Track Ad Audiences

Google plans to announce a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis.

New York Times, October 25, 2007 — Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.

The company is set to announce a partnership today with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.

Category: Marketing Effectiveness
Tags: Google, Nielsen, TV Tracking

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