Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
OCT 2007

Microsoft Bets on Facebook and Web Ad Boom†

Wall Street Journal, October 25, 2007 — Microsoft Corp.'s $240 million investment in Facebook Inc. — a three-year-old company with more promise than profit — represents a huge bet that the online advertising boom will continue and the popular social networking site will be among the biggest beneficiaries.

The software giant said yesterday that it will buy a 1.6% stake in Facebook, beating out Google Inc. after intense lobbying. The deal places a $15 billion valuation on the closely held Palo Alto, Calif., start-up. Facebook, which runs a site where people set up personal Web pages, expects to break even this year, on a cash-flow basis, with revenue of $150 million, according to people familiar with the company.

Category: New Media Marketing
Tags: Facebook, Microsoft, Social Networking

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