Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
OCT 2007

Consumer Preferences Vary Among Gay/Lesbian Segments

MediaPost Publications, October 24, 2007 — A NEW STUDY DRIVES HOME the importance of understanding the diversity of the gay and lesbian communities and creating marketing strategies that reflect a company's or brand's likelihood of connecting with specific consumer segments.

Category: Marketing Strategy
Tag: Segmentation

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