Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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OCT 2007

To Sharpen Nike's Edge, CEO Taps 'Influencers'†

House Built by Athletes Hires a Tattoo Artist; Mr. Parker and the Twins

Wall Street Journal, October 24, 2007 — Nike's iconic co-founder Philip H. Knight built the company by sealing endorsement deals with sports heroes such as Michael Jordan and Tiger Woods. But under current Chief Executive Mark Parker, Nike is also depending on lesser-known figures — like a Los Angeles tattoo artist known as Mister Cartoon.

Category: Brand Strategy
Tags: Nike, Trends

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