Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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OCT 2007

CPG Marketers May Have Found Their Mass-Reach Vehicle: Search†

Study Finds Large Audience Online for Package-Goods Brands

Advertising Age, October 24, 2007 — Research released today by ComScore defies long-cherished beliefs that people don't care enough about package-goods products to do online search about them or go to their websites.

The study found a majority of U.S. consumers visited at least one package-goods website during the three months ended in April, with search driving a substantial proportion of those visits.

Category: New Media Marketing
Tag: Search Marketing

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