Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
SEP 2005

American Express tries to find its place with a younger crowd†

Wall Street Journal, September 22, 2005 — Fearing Slowdown, Executives Reward Urban Customers With Glam Drinks, Dancing Asking Interns What's Cool

Category: Marketing Strategy
Tags: American Express, Segmentation

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